Hey, I’m Shannon!
The undeniable truth is, people vibe with brands that have personality and they want to know who they're supporting. In fact, 81% of consumers need to trust a brand to consider buying. And the only way to establish that trust? By showing up as your authentic self.
When you’re genuine, you naturally attract the right people—the ones who can’t wait to slide into your DMs and work with you.
Your go-to marketing gal for making social media simple, fun, and connection-worthy for female-led brands and freelancers.
No one can replicate you (and that’s why it’s so dang important)!
The coolest thing about being a personal brand?
90%
...of consumers are more likely to engage with posts that reflect the brand's values and personality.”
(Hootsuite)
...of consumers prefer to buy from brands they follow on social media.
77%
....of consumers who feel a connection to a brand are willing to pay more for a product or service."(State of the Connected Customer Report)
66%
The numbers don’t lie:
On social media and in your business, you’re the “it factor.”
People need to know who you are, what you value, and what makes you unique—that personal touch is what sets you apart and makes you the go-to choice for your people.
Back when I worked for an Instagram marketing startup, I noticed a big mistake: people saw social media as a quick sales fix.
They thought more followers meant more sales (it doesn’t), but they missed the real “secret sauce”—building genuine relationships and growing brand loyalty.
I learned quickly (and hundreds of consultations confirmed it) that success isn’t about having the ‘perfect’ aesthetic. It’s about creating a memorable brand that people actually want to engage with and connect with you on.
You’re here because you crave something different—something that truly reflects who you are and resonates with your audience.
I decided to take a leap and moved across the country to Virginia to live with my then-boyfriend, who was stationed there, and work on growing my business… Only to find out he was cheating on me, which led me to my own personal Eat, Pray, Love moment.
Heartbroken but determined, I booked a one-way ticket to Bali for a fresh start and to live my digital nomad dreams.
But while most left, I decided to stay and figure out how to turn the skills I had learned from working at the IG marketing company into this business, and it’s been the best leap of faith I’ve ever taken.
Since 2020, my mission hasn’t wavered: helping female-led businesses create standout personal brands that feel true to you and connect with your audience organically.
Let’s create a strategy that’s engaging and irresistible to your followers.
I’M READY, SHAN!
It actually started with a Facebook ad about two women who built an online business and traveled the world full-time. I read that article and immediately knew I wanted that life too—and little did I know, two years later, it would be the push I needed.
Except back in 2018, I wasn’t sure how. So, like many, I took the corporate route, landing a role at an Instagram marketing agency in San Diego. I loved working with small business owners and working through the strategy component with them, but sitting in a cubicle for 8+ hours was soul-sucking. I needed out.
So, how did I get here?
I'm obsessed with all things tropical (hence the podcast name) - think palm trees, ocean views, and sunshine.
I adore solo traveling & have traveled to Vietnam, Thailand, the Philippines, Australia, + more.
You won't catch me on a hot girl walk without a podcast in my ears.
I never thought I'd be a crossfitter, but a trial class changed everything.
I’m avidly ticking off one bucket-list destination at a time.
I can't say no to a beach walk & will for sure be petting all the cute dogs along the way.
You can find me exploring new cafes, sampling all the pastries, and adding way too many sugars to my iced lattes.
So, let’s get into who I am off the screen:
When you show up authentically, you create connections that go beyond the screen.
SOCIAL MEDIA SERVICES
1:1 MENTORING
TOOLS & RESOURCES
Let’s build a strategy that makes your social media work for you.
