Social Media Manager, Strategist, & Host of the Tropical Social Podcast.
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Are you struggling to come up with content ideas as a social media manager? We’ve all been there. Without a content strategy, you’ll feel like you’re on an endless content creation hamster wheel, writing just to check off a box. To help you get out of this rut, this blog post shares tips for endless content ideas and creating a solid plan
Creating content for your business or clients, especially as a Social Media Manager, requires a system. Influencers and brands like Jenna Kutcher and Jasmine Star have robust content creation systems in place. This allows them to consistently produce high-quality content without burning out or running out of ideas.
However, you don’t need to produce as much content as these big names to be successful. What you need is a manageable system that fits your schedule and a clear content strategy. With these in place, you’ll have endless content ideas, a structured posting schedule, and content that truly serves your audience. This positions you as an authority in your niche and helps connect your audience to your brand.
Before generating content ideas, you must understand your ideal client. Recently, a fellow social media manager messaged me on Instagram, saying she had no idea what to post. The root of her problem was a lack of clarity on her ideal client. Without knowing who you’re speaking to, coming up with content ideas is difficult.
Consider where your ideal client is in their business or life, their struggles, their goals, and how you can fill the gap. Remember, business is about your customer. Your content, whether educational, entertaining, inspiring, or promotional, should always benefit them.
Every piece of content should have a purpose. Whether it’s an Instagram post, blog, or podcast episode, ask yourself why you’re creating it, what the end goal is, and what next step you want your customer to take. Instagram has a short shelf life, so think about how you can leverage content to drive traffic to other platforms like your website or blog.
Every piece of content should have a purpose. Whether it’s an Instagram post, blog, or podcast episode, ask yourself why you’re creating it, what the end goal is, and what next step you want your customer to take. Instagram has a short shelf life, so think about how you can leverage content to drive traffic to other platforms like your website or blog.
Content pillars are key topics or themes you want your brand to be known for. These should be relevant to your customer and provide value. I recommend having 3-5 content pillars that you rotate between. For example, as a SMM working with travel wedding photographers, your pillars might be content strategy, visibility for photographers, and living the freedom lifestyle. These pillars help you brainstorm a variety of topics and ensure you never run out of ideas.
By using these methods, you’ll have a steady stream of content ideas. Keep a Google Doc or Excel spreadsheet to jot down topics so you’re never stuck on what to post again.
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The podcast for early-stage social media managers who are looking to stand out online & live the laptop lifestyle. Whether you want to work online + live abroad, road-trip across the country, or simply be your own boss from the comfort of your home, The Tropical Social Podcast is here to help you do just that!
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