Social Media Manager, Strategist, & Host of the Tropical Social Podcast.
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SOCIAL MEDIA MANAGEMENT
DIGITAL NOMAD
MARKETING
PODCAST
In this episode of The Tropical Social Podcast, I had the pleasure of chatting with Kelsey McCormick to share her insights on how to prioritize your brand to grow your business. Kelsey is a marketing expert and coach who helps creatives and entrepreneurs build standout brands and achieve significant business growth.
In today’s fast-paced world of social media and digital marketing, it’s easy to get caught up in the latest trends and short-term tactics. Kelsey dives into why it’s essential to focus on prioritizing your brand to grow your business and how staying true to your core values can lead to long-term success.
Kelsey starts by talking about the importance of creating offers that you’re truly passionate about. She shares her personal journey of reassessing her business to find what excited her the most and how this alignment with her passions not only brought joy but also helped her maintain energy and enthusiasm in the long run.
One of the key concepts Kelsey introduces is the difference between “service provider energy” and “brand energy.” Service provider energy is when you see yourself just as a skill set providing services based on clients’ needs. On the other hand, brand energy is about embodying your brand’s mission, believing in the transformation you offer, and effectively communicating that to your audience.
Kelsey breaks down her ART framework, a tool for prioritizing your brand to grow your business:
This framework is designed to help you connect on a deeper level with your audience and position your brand as the perfect solution.
Building genuine connections with your audience is about more than just providing value. It’s about creating meaningful relationships through various touchpoints:
These connections help you build trust and foster loyalty with your audience.
Kelsey explains the need for a balanced approach between short-term tactics and long-term brand building. While viral content might bring quick wins, it’s the consistent, long-term efforts that truly build a brand. She advises having a top-of-funnel strategy to attract new followers and a strong middle-funnel strategy to nurture and convert them.
For social media managers, Kelsey offers practical advice:
Generosity in business is more than just a nice idea—it’s a powerful strategy. Kelsey believes that genuinely wanting to help others, even without immediate financial gain, builds trust and creates long-term relationships. This approach not only feels good but also attracts loyal clients who appreciate your authenticity.
To wrap things up, Kelsey’s insights on how to prioritize your brand to grow your business are incredibly valuable for any entrepreneur or creative professional. By shifting from service provider energy to brand energy and focusing on long-term strategies, you can create a sustainable and successful business.
To learn more about Kelsey’s work and explore her programs, check out the links below:
Grab my Notion Template for Social Media Managers – Enjoy $10 off with code PODCAST at checkout.
Download My Free Guide: Kickstart Your Social Media Management Business
Work with Shannon 1:1 Via Mentoring
Connect with Shannon on Instagram
View my Social Media Management Services
The podcast for early-stage social media managers who are looking to stand out online & live the laptop lifestyle. Whether you want to work online + live abroad, road-trip across the country, or simply be your own boss from the comfort of your home, The Tropical Social Podcast is here to help you do just that!
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