Let’s be real—learning how to write an email pitch can feel awkward, right? Like, do you go formal, or keep it casual? How do you avoid sounding spammy? The struggle is real, but nailing this skill can lead to some serious opportunities, whether you’re pitching clients, potential collaborations, or even podcast guest spots.
In this blog, I’m breaking down how to write an email pitch that stands out in their inbox, catches their attention, and most importantly, gets you that “Yes!” Let’s dive in!
Why Email Pitches Are Better than Social Media DMs
Before we jump into the nuts and bolts of email pitching, let’s address one key question: why email over social media DMs? While it might be tempting to shoot off a quick message in someone’s DMs, email offers more professionalism and flexibility. Here’s why:
Read Receipts: Some email platforms (like Dubsado or Flodesk) can even track when your email has been opened, giving you valuable insights into whether your pitch has been seen.
Direct Contact: When you pitch via social media, there’s a chance your message will land in the hands of their social media manager—not the person you’re trying to reach.
No Character Limits: Unlike DMs, email lets you explain your pitch in more detail without worrying about character restrictions.
Attachments & Links: Need to share your portfolio, media kit, or relevant links? Email makes it easy.
How to Personalize Your Email Pitch
One of the quickest ways to get your pitch ignored is by sending a generic, copy-paste email. Personalization is key! This doesn’t mean just swapping out names. It means showing that you’ve done your research and care about the recipient’s work.
For instance, I once received a generic pitch from a podcast agency. The email had no personal touch, and it felt like it had been sent to hundreds of other podcast hosts. Needless to say, it went straight to my delete folder. On the flip side, if someone takes the time to show they’ve listened to my show or appreciate specific episodes, I’m much more likely to respond—even if it’s just to say “thanks but not right now.”
Add a Connection Point in Your Email Pitch
A powerful way to get a response is by adding a connection point. This small detail can make all the difference in whether your pitch is read or ignored.
Here’s an example: I pitched a potential podcast guest whom I didn’t know personally. To build a connection, I mentioned that I had been following her on TikTok and loved her content, specifically because she was a UGC creator—something I wanted to explore. I also noticed from her Instagram stories that she was traveling around Queensland, where I’m based. So, I added a personal note about potentially meeting up if she was in the Gold Coast area. This personal touch led to a positive response, even though she was on vacation at the time.
By including a connection point, you show that you’re genuinely interested in the person or brand and not just looking for a transactional relationship. Here are some examples of connection points you can use:
Past Engagements: Reference past interactions with their content, events, or products.
Shared Values or Mission: If you’re pitching a company that shares your passion (e.g., sustainability or entrepreneurship), mention how their mission aligns with your own.
Appreciation for Specific Features: Highlight something you genuinely admire about their work or product.
Local Ties: Mention if you’re from the same area to foster a sense of community.
Interest Overlaps: Mention shared hobbies or interests that can help you bond.
Provide All the Necessary Information Upfront
Don’t make your recipient search for more information about you. When pitching, be sure to include all relevant details upfront:
Who you are
Why you’re reaching out
The value you can bring to them
Links to your portfolio, website, or social media accounts
The goal is to do the heavy lifting for them. If they have to dig around to understand why you’re pitching or what you can offer, they’re more likely to hit delete. For example, I often receive podcast pitches from people I’ve never heard of, and many times, the email simply says, “I’d love to be a guest on your show.” But they don’t explain what they’d talk about, why they’d be a good fit, or how their expertise would benefit my audience. Those pitches? They’re the first to go.
Final Thoughts
Crafting a standout email pitch requires effort, personalization, and connection. Here’s a quick recap of the essentials:
Email over DMs: Choose email for a more professional and detailed approach.
Personalize your pitch: Show that you’ve done your homework and avoid cookie-cutter templates.
Add a connection point: Reference shared values, interests, or previous engagements to create a bond.
Provide information upfront: Make it easy for the recipient to understand who you are, why you’re pitching, and how you can add value.
With these tips, you’ll not only increase your chances of getting a response, but you’ll also build more genuine, lasting relationships through your pitches. Happy pitching!
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