In this episode of The Tropical Social Podcast, I had the pleasure of chatting with Kelsey McCormick to share her insights on how to prioritize your brand to grow your business. Kelsey is a marketing expert and coach who helps creatives and entrepreneurs build standout brands and achieve significant business growth.
The Importance of Prioritizing Your Brand
In today’s fast-paced world of social media and digital marketing, it’s easy to get caught up in the latest trends and short-term tactics. Kelsey dives into why it’s essential to focus on prioritizing your brand to grow your business and how staying true to your core values can lead to long-term success.
Finding What Lights You Up
Kelsey starts by talking about the importance of creating offers that you’re truly passionate about. She shares her personal journey of reassessing her business to find what excited her the most and how this alignment with her passions not only brought joy but also helped her maintain energy and enthusiasm in the long run.
Service Provider Energy vs. Brand Energy
One of the key concepts Kelsey introduces is the difference between “service provider energy” and “brand energy.” Service provider energy is when you see yourself just as a skill set providing services based on clients’ needs. On the other hand, brand energy is about embodying your brand’s mission, believing in the transformation you offer, and effectively communicating that to your audience.
The ART Framework
Kelsey breaks down her ART framework, a tool for prioritizing your brand to grow your business:
Anchoring into the Desire: Understand what your clients really want.
Relating to a Feeling: Identify their current struggles and why they haven’t solved the problem yet.
Tying into Your Offer: Present your solution as the bridge between their current struggles and their desired outcome.
This framework is designed to help you connect on a deeper level with your audience and position your brand as the perfect solution.
Building Genuine Connections
Building genuine connections with your audience is about more than just providing value. It’s about creating meaningful relationships through various touchpoints:
Instagram Stories
Direct Messages
In-person Networking Events
These connections help you build trust and foster loyalty with your audience.
Balancing Short-term Tactics and Long-term Strategy
Kelsey explains the need for a balanced approach between short-term tactics and long-term brand building. While viral content might bring quick wins, it’s the consistent, long-term efforts that truly build a brand. She advises having a top-of-funnel strategy to attract new followers and a strong middle-funnel strategy to nurture and convert them.
Practical Tips for Social Media Managers
For social media managers, Kelsey offers practical advice:
Master One Platform: Focus on building a strong brand presence on one platform before expanding to others.
Avoid Spreading Yourself Too Thin: Concentrate on mastering your chosen platform to create a solid foundation for your brand.
Embracing Generosity in Business
Generosity in business is more than just a nice idea—it’s a powerful strategy. Kelsey believes that genuinely wanting to help others, even without immediate financial gain, builds trust and creates long-term relationships. This approach not only feels good but also attracts loyal clients who appreciate your authenticity.
Wrapping Up
To wrap things up, Kelsey’s insights on how to prioritize your brand to grow your business are incredibly valuable for any entrepreneur or creative professional. By shifting from service provider energy to brand energy and focusing on long-term strategies, you can create a sustainable and successful business.
Connect with Kelsey McCormick
To learn more about Kelsey’s work and explore her programs, check out the links below:
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Your go-to podcast for early-stage social media managers looking to stand out online and unlock freedom. Whether you dream of working online and living abroad, road-tripping across the country, or simply being your own boss from home, The Tropical Social Podcast is here to help you make it happen!
