January 18, 2022

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When it comes to being a social media manager, there are so many different avenues you can take, skills you can offer, & various brands you can choose to work with. My guest today, Kellie Daniel, has actually chosen a pretty unique niche for herself. She’s the founder of Second Act Media where she specializes in helping celebrities & high-profile clients elevate their presence online via social media marketing.

In today’s episode, you will learn how Kellie became a social media marketer for high-profile brands, how you can get into this space, & the lessons she has learned along the way. Let’s dive in!

Q: How did you get into the high-profile space?

I went to film school at Chatman University and studied TV Writing + Production. I had always been in the film + TV world as I grew up being both in front + behind the camera. I realized as I was getting into my business, that there was a need for social media managers + creative assistants within the celebrity high-profile space. Not only are these types of people looking for someone to help save them time + fill this role, but with their status, they need someone trustworthy on board. AKA someone who actually wants to be there for them, not just for the fame + fortune.

Growing up in their world & being on set, I understood high-profile clients’ demanding schedules. I recognized that not a lot of people were tapping into this space, and I knew that my background paired with my expertise really lined up with this niche that was underserved.

Q: What is your #1 way for finding and landing high-profile clients?

For me, I find most of my clients through Instagram. I found my latest client by actually watching one of his movies and tagging him on my Instagram Story – purely because I was just enjoying the movie. He then put it on his own story & I messaged him back saying thanks for reposting, that I run my own celebrity creative assistant business, & I can totally relate to the lead’s character. I figured if he was interested, he would ask, and if not then at least I tried. Turns out he was interested! I ended up meeting him and his wife for coffee, and from there he became my client.

Other ways I have found clients is via networking + referrals. Once you get one good client they are typically going to refer you to somebody else within their network.

Q: Advice for someone who wants to work with high-profile clients?

When it comes to working with high-profile clients, you want to make sure that your tasks + job description are clearly written out ahead of time. This ensures that both parties are on the same page. Also, when working with celebrities and those in the high-profile space, you want to maintain that sense of confidentiality + privacy.

When pitching these types of clients you have to differentiate yourself from the crowd. What I do is I tailor my email + cover letter to include little notes about them, their experience, & making it as personal as possible. No matter what the outcome is, you will still have gained experience & learned different ways to communicate + express yourself.

Q: Top 3 lessons you have learned from your own journey

1. Get ok with saying no: I have been a people pleaser for the longest time. It’s hard for me to say no to things because I want to do it all and I also don’t want to disappoint people. But, I’ve realized that there are certain things that I need to say no to & put my foot down on more. I can’t do it all and I’ve had to get comfortable with saying no.
2. You can’t be everybody’s savior: Last year, I worked so many hours including weekends and some holidays. I realized the importance of taking care of yourself & prioritizing you. I learned to set better work hours, boundaries, and to put self-care higher on my priority list.
3. Don’t feel pressured to take on clients that aren’t the best fit: As you get more into your business and you understand what you do like doing, don’t like doing, & who you best serve; don’t feel afraid to say no and to also pass on work that isn’t the right fit for you.

More From Kellie Daniel

Kellie brings so much energy & knowledge to the show, while also being vulnerable and honest about what it’s really like to be a high-profile brand strategist. I encourage you to hit play on this episode and dive into all the gold nuggets Kellie shares.

Connect with Kellie Daniel on Instagram @secondactmedia and online at https://www.secondactmedia.me.

Other Links + Resources

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